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Key Value Props

• Everything in One Place: Quickly find approved product imagery, lifestyle photography, launch materials, and display tags.
• Consistent and Accurate: Keep ecommerce, campaigns, and in-store merchandising aligned with the latest Benchmade brand and product information.
• Content That Drives Sales: Use compelling, high-quality assets to strengthen product storytelling, capture attention, and turn interest into purchases. </aside>

What You Can Find in Canto

Merchandising Imagery

Product-focused images are available for use across ecommerce and digital merchandising, including:

• Product Detail Pages, or PDPs, where customers explore an individual product
• Product Listing Pages, or PLPs, where customers browse and compare multiple products
• Online collections, featured product sections, and other digital merchandising placements

These assets present each product clearly and consistently, helping customers understand design details, finishes, materials, and available configurations.

Lifestyle Imagery

Lifestyle photography places Benchmade products in authentic environments and helps customers connect each knife to a purpose, activity, or experience. These images can support digital and print campaigns, social media, email marketing, advertisements, in-store materials, and seasonal promotions.

Strong lifestyle imagery does more than show the product. It communicates the craftsmanship, performance, and experiences associated with owning a Benchmade.

New Product Announcement PDFs

New Product Announcement PDFs provide essential information about upcoming and recently released products. Dealers can use them to educate associates, prepare ecommerce listings, support buying decisions, and coordinate marketing plans before launch.

Always refer to the latest available document when preparing product content or training your team.

UPC Tags for Displays

Canto also houses UPC tags designed to support Benchmade displays. These tags help customers and store associates identify products quickly while keeping display information organized, accurate, and consistent.

Select the tag that matches the exact product and SKU being displayed before printing.

Using Canto Effectively

When selecting an asset, consider where it will appear and what the customer needs from it. Use clean product imagery when accuracy and comparison are most important. Use lifestyle imagery when the goal is to create interest, communicate purpose, or support a broader campaign.