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Key Value Props
- Learn and Get Rewarded: Complete Benchmade product training to unlock exclusive 30% or 60% off promotional codes.
- Sell From Experience: Firsthand product ownership helps associates speak authentically about performance, design, and everyday use.
- Build Customer Confidence: Better product knowledge leads to stronger recommendations and helps customers find the right Benchmade for their needs.
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Who Should Use ExpertVoice
ExpertVoice is designed for eligible retail associates who sell or recommend Benchmade products. Every associate who regularly works with customers should be encouraged to create an account, complete the available training, and stay current as new content is released.
How the Program Works
- Create an Account: Register for ExpertVoice or sign in to an existing account.
- Verify Your Affiliation: Connect your account to your current employer or professional role. ExpertVoice may request information confirming your eligibility.
- Find Benchmade: Search for Benchmade and explore the available lessons, campaigns, and product offers.
- Complete Training: Work through the assigned product education and required knowledge checks.
- Unlock Your Offer: Eligible training may provide access to a 30% or 60% off promotional code. Review the offer details carefully before using it.
- Put the Knowledge to Work: Apply what you learned when helping customers compare products and choose the right knife.
Turning Training Into Better Recommendations
ExpertVoice is most valuable when associates bring the training back to the sales floor. After completing a lesson, focus on three questions:
- Who is this product designed for?
- What customer need does it solve?
- Why would someone choose it over another option?
Avoid relying only on specifications. Customers are more likely to remember how a knife fits their life than a list of materials and measurements. Connect features to practical benefits, intended uses, and the customer’s priorities.
If you purchase a Benchmade through an ExpertVoice offer, use that firsthand experience in your conversations. Speak to how the knife carries, feels in hand, performs during real use, and fits its intended purpose.
Guidance for Store Leaders
Store leaders can strengthen participation by making ExpertVoice part of ongoing associate development: